HEDONISM ON OUR 25TH ANNIVERSARY
Created as our first whisky in 2000, Hedonism has always defied convetion. It pays homage to the tradition of grain whisky distillation in Scotland, while pushing the boundaries of Scotch.
Hedonism challenges preconveived notions, offering a window in the world of grain whiskies often overshadowed by their malt whisky counterparts. It has a soft texture on the palate, delivering flavours that dance between sweet notes of vanilla, toffee, and pastry cream.
The Hedonism label has always proudly featured the image of a woman - something Scotch whisky had never done before, so for each annual release we commission a different female artist to bring to life the strength that our original label illustartion represented. This year, for our second release, Argentinian artist Sofia Bonati, who creates striking female portraits that invite you into a dreamlike world, has reimagined the Hedonism woman once again.